![]() Hoshiko said: "At the time, they were called 'Okeshou kei' (makeup style). However, he said in an interview with Jrock News that the term was originally coined, or at least inspired by, X Japan's lead guitarist hide. The term "visual kei" is credited to Seiichi Hoshiko, the founder editor of Shoxx magazine, the first publication devoted to the subject. Other sources, including members of the movement themselves, state that it is not a music genre and that the freedom of expression, fashion and participation in the related subculture is what exemplifies the use of the term. ![]() However, visual kei acts play various genres, including those considered by some as unrelated to rock such as electronic, pop, etc. Some Western sources consider that visual kei refers to a music genre, with its sound usually related to glam rock, punk rock and heavy metal. "Visual Style" or "Visual System") is a movement among Japanese musicians, that is characterized by the use of varying levels of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics, similar to Western glam rock. Visual kei (Japanese: ヴィジュアル系, Hepburn: Vijuaru Kei, lit.
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